To be a guru you need to have guru status, but how do you get that if you are just starting out? Turns out there are steps you can take to move yourself up in social standing to hit the guru level. One of the best parts of carving your own slice of the dream and building your own business is that you are in control and you can decide where you want to go. If you want to be the leader, then all you need to do is start behaving like it.
Sounds simple, but there really is work involved and you need to commit to it and do the work. You can reach the highest height but you do need to take the steps to get there.
Here are some simple steps that will help you get started if you want to lead and dominate an industry.
You need to have an opinion: You need to have your own vision and opinion on topics that matter to people you want to serve. Do the research and the reading for yourself. Listen to opposition and cultivate your own assessment and analysis. One of the worst things you can do is take someone else's opinion and not add value. It's like posting auto quotes.
You need to be unique: It's okay to agree with others and you may share similar ideas and values, but you are a unique person with your own perspective. This is what others need to learn from you. It is the one thing that you are the only one in the universe who can deliver it. One of the saddest things I see and hear is when others “borrow” someone else's story and try to pass it off as their own. This is a sign that they are not confident and not ready to lead.
You need to be seen: OK, don't panic. I'm not saying you have to start doing videos or live video postings. Video is not for everyone. Although I will say you need to have your picture out there so they can at least see the authentic you. We all like pictures even though many of us don't like having ours taken. So what I mean by being seen is engaging with your followers and people in your target market space. It's one thing to post, but the step you want to remember to do is comment and engage with others. It is about helping others so the most important step is reaching out and encouraging and commenting on others posts.
You need to be heard: Sure videos, webinars, and podcasts are great ways to be heard but don't forget all of the other channels you can use to be heard. Blog posts and social media posts are also great ways to get your value content out there in front of your audience.Authoring a book and getting it published is another way to get your message out there and have it heard by the masses.
You need to help others: Every great leader shares what they have learned. They pass it forward and add their unique perspective to make the lessons richer. To share what you know that might help others to reach a higher goal means you are adding value. If you want to hit guru status than you need to be adding great value for others. People who are in “guru” action are also spending a great deal of their time encouraging others. They know that to be elevated you must elevate others first.
You can start these steps no matter where you are on your journey to becoming a guru. Even if you are just starting out. It takes time and effort, but there is nothing stopping you from getting to the top!