If you are just getting started with your business on line then welcome! You are in for the experience of a lifetime! The internet opens up so many possibilities for you and your reach can be global. Imagine being able to reach people on the other side of the world and inspire them. The goal of any online business, heck any business, is to attract your tribe to you and the to serve them with value. You might have a product or a service that would be of interest, and that is what you are selling. But before you ever sell an item, you need to establish a relationship. It's great to get followers on social media and it is important, but more important than social media is your blog and your website.
This is the “real” real-estate for you as a business owner. For internet home business, it is the only real estate you can ever own: your domain. As a business owner you know the importance of ownership and the true value behind what you can control verses what controls you.
There was a show a few years ago (maybe more than a few now) that had a great opening.
“Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. We can roll the image, make it flutter. We can change the focus to a soft blur or sharpen it to crystal clarity.”
The Outer Limits was the name of the program and Vic Perrin was the voice behind the narration. As a kid, it was intriguing and a little bit scary at the same time but it got my attention. That coupled with a spinning dial to mesmerize and pull in your attention. Funny, business is like that; sometimes scary yet always intriguing and a huge pull on your attention. If you never saw it, or if you want to remember The Outer Limits
Think of your blog and your website as your own “Outer Limits”. This is the place where you control the content and the look and feel. You set the overall tone. When people come to your site or visit your blog, this is your chance to control the environment. To customize the experience so that you can engage your audience at a deeper level. Sure, you create a blog to earn money, after all that is what you are in business for, but engagement will equal revenue over time. If you are here to create a sustainable business, one that can be a legacy, then take the extra care. Think of your website and blog post as an extension of who you are, what you are about, and what your business purpose is.
If you are a beginner, getting started can seem overwhelming but don't panic, there are lots of people who were just like you at one time. Your blog space is where you can create and curate content that your particular audience is mainly interested in. Don't overcomplicate things just keep it simple when you are getting started. Clear, crisp, lean content with a couple of images and lots of white space. There will be plenty of time to get complicated as you gain momentum. You can do this, you really can. If you want to surround yourself with positive encouraging people to help motivate and inspire you on your journey, follow the links below.