I place a great deal of emphasis on foundations in building a business. It's equally important for those just starting out as those already in business and maybe looking to rebuild. Personally, I know I function better if I have the basics in place and I know I am not alone. And yet, so many people go rushing out full tilt and they haven't taken the time to consider the basics. There are even those, with good intention, who would council others to just start taking action. Just jump in and start acting without too much strategy. In the long run, this is a disservice.
I get why they would encourage this. We all like to see results and the philosophy is that a person could get some fast action which would encourage the new business builder to stick with it longer if they get some fast “wins”. Who wouldn't like to get some fast wins. Heck we are all in it to win, so fast slow or anything in between are wins. But fast wins are short lived and eventually that mistake can catch up with you, but not until it has cost you dearly.
The allure of the fast win is that it can seem easy but if things get tough, and they always do, you might give up. That would be tragic. So why not avoid the hazards of playing fast and loose and invest in a little extra effort up front to make sure you build on a solid foundation. Then nothing can shake you. The rafters may quiver in the storms but the foundation will keep you standing.
So what are the foundation cornerstones you need to have for your sustainable business?
- An unshakable vision of where you want to take your business because without it you are aiming at everything and anything.
- You need to have a solid understanding of who you are and what you are about as a person as it relates to your business vision so that you are grounded.
- What your purpose is and who you serve in business so you can align your actions appropriately.
- Lastly, you need to have a plan to get you to where your vision is. It doesn't have to be a “set in stone” plan. But it should be solid enough to build on.
Sand castles and sculptures are pretty cool to look at, but they don't last. You can't build very big on shifting sands so if you want to go large and sustain your growth in business then take your time to set your foundation on rock.