Create a Branded Blog

Create a Branded Blog

Creating a Branded BlogThe most successful and influential bloggers out there learned one important thing; Don't just write, create and when you create, create your unique message for your audience! They learned the importance of the Branded Blog post and how to just be themselves.

What does it mean to have a Branded Blog?

It is a fact, you cannot speak to everyone and create rich content for everyone. A common mistake a lot of beginning bloggers make is in trying to be generic and appeal to a very broad audience.  They are so eager to get a universal message out there to catch any eye they can, they spend a great deal of time and effort on writing flat generic posts. Most professional business analysts are pointing to the growing demand for niche business. The ones in demand are the ones that “get their customers” and there is no better way to do that then to really stay on point with your brand. Know what your target audience wants and needs even before they do and there is no question they will follow you. If you want to create a blog and make money on line you will need to speak to a niche and brand your blog to your personal style.

What's the best blogging platform?

There are many to choose from. When I started out, I used Blogger since it came free with Google. It worked okay but it did not allow for creative flexibility and I soon had the need to really brand the blog to match my entire website. It was an okay way to get started but not where I needed to be for the long haul. At least it allowed me to start getting content up!

WordPress blogs tend to be the most popular and you can find a lot of versatility in design Templates (I use Divi from Elegant Themes )  so that you can customize your site to look the way you want. By use of Posts, Pages, and Projects, you can actually make a very robust overall website. The sky really is the limit since you can take control and make it as complex or as simple as you like. You will want to have the consistency that a branded blog can give you. From matching the message of the blog to the theme of who you are, what you stand for and what your business is about.

You can create a branded blog that will give you the professional edge over everyone else. Start your own website with content look and feel that matches and don't forget to use images and colors that tie it all together in one over arching theme.

You can do this, you really can. If you want to surround yourself with positive encouraging people to help motivate and inspire you on your journey, follow the links below.

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“Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.”

How to Write an About Page

Ugh! The infamous “About Me Page”. Just about every website and blog has one. Probably the hardest content you can ever write is your about page! Especially if you are shy or if you are a self proclaimed social misfit or an introvert. Personally I don't care to write them either. I don't even like the question in conversations! When I am asked, they usually get a blank stare back from me.

 

The conversation goes something like this:

 Person: “So tell me about yourself.” (putting me on the spot)

Me: blank stare…. (like a deer caught in the headlights) yet my internal dialog is usually “What do you want to know? In relation to what? How much do you want to know? What are you trying to find out? How far back do I go? Why are you asking? and on and on…” On the outside, if they are still standing there, my response is usually a laugh with a response that brushes away the question.

Most of the time, this is how we all end up writing our “About” page. We attack it from the position of “defending our lives”. You see, traditionally, this is where most people place a “resume” and list all of their achievements and accomplishments and accolades. For companies, same thing usually led by the mission statement. Sure, that's great if you have an impressive “resume”. But what if you don't? Or you don't feel like you do, or that just doesn't matter to you? And, after all, does it really matter for the Entrepreneur?

I was on a coaching call with one of my clients and I was inspired to write this post to help you as well. I flipped the script for them and I hope to do the same for you. My client has been working with me in creating their foundation for their business and they are well on their way. They had been in the re-design phase of their business and their website and all of their social media.  They were on a role and the transformation is thrilling. For the first time, they felt at home on their website as each page transformed with them. They knew exactly what they stand for and what they are here to bring forward for others. Then came the revamp of their “About” page. The one they had was so not who they are and what they are about.

So let's talk and get real about: How to write an authentic About Page you can be proud of (and live every day).

I could go list my degrees, my professional career, and the fact that for the past decade I have owned and run my own self funded companies.

But does that really matter?

30336597804_67f2096dd6_hNo! My achievements have little to nothing to do with yours and my bank account or sales volume don't either (at least it shouldn't). I know there are people who would disagree with this, but I often find the objections are self serving in the end. If you have ever been coached in athletics, the best coaches were not the ones who got the gold medal, they were the ones who pulled out the greatness in others. They worked behind the scenes to help develop the future gold medalists.

Does it really tell you anything?

Somewhat, but not really.  It can drop clues about me, but it doesn't tell you the really important parts. You might guess at some things (like my tenacity), but the picture of how it is (or is not) relevant for you does not show up in the model.  In fact, this can really backfire if you get too braggadocios. I don't know if you have ever tried, but it is very difficult to work with a braggart and frankly, when I see a long litany of achievements I wonder if they have the ability to set themselves aside to serve me.

So what does matter about me?

You! That's it, pure and simple. You matter.

People who work with me work with me because they desire a solid foundation for their business (and yes their life). They are on an individual  journey to grow personally and professionally.  When they read “About” me, they are reading from the personal perspective of how it relates to them. Are we in alignment? Can I add value for them? Can I help them achieve the goals they have in their life and business?

So when you write your own “About” page, flip the script and make it about the audience. The people you serve, the ones you want to attract, your tribe. Write about them. Speak to them. Even if you have no followers yet, speak to the ones that will come.

So here is your handy 5 point checklist to write by:

  1. Lead with the recipient in mind. You know who they are
  2. Guide with transparency. Be your authentic self.
  3.  Write as if you were talking to a friend. Your words should flow from your natural diction
  4. Show your values. What is important for you is probably going to hit their top ten as well.
  5. Tell the truth. They will find out eventually so honesty up front is the best policy.

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“Disclosure: Some of the links in this post are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission.”

How To Create a Blog and Earn Money Online

outerlimitsIf you are just getting started with your business on line then welcome! You are in for the experience of a lifetime! The internet opens up so many possibilities for you and your reach can be global. Imagine being able to reach people on the other side of the world and inspire them. The goal of any online business, heck any business, is to attract your tribe to you and the to serve them with value. You might have a product or a service that would be of interest, and that is what you are selling. But before you ever sell an item, you need to establish a relationship. It's great to get followers on social media and it is important, but more important than social media is your blog and your website.

This is the “real” real-estate for you as a business owner. For internet home business, it is the only real estate you can ever own:  your domain. As a business owner you know the importance of ownership and the true value behind what you can control verses what controls you.

There was a show a few years ago (maybe more than a few now) that had a great opening.

 “Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. We can roll the image, make it flutter. We can change the focus to a soft blur or sharpen it to crystal clarity.”

The Outer Limits was the name of the program and Vic Perrin was the voice behind the narration. As a kid, it was intriguing and a little bit scary at the same time but it got my attention. That coupled with a spinning dial to mesmerize and pull in your attention. Funny, business is like that; sometimes scary yet always intriguing and a huge pull on your attention.  If you never saw it, or if you want to remember The Outer Limits

Think of your blog and your website as your own “Outer Limits”. This is the place where you control the content and the look and feel. You set the overall tone. When people come to your site or visit your blog, this is your chance to control the environment. To customize the experience so that you can engage your audience at a deeper level. Sure, you create a blog to earn money, after all that is what you are in business for, but engagement will equal revenue over time. If you are here to create a sustainable business, one that can be a legacy, then take the extra care. Think of your website and blog post as an extension of who you are, what you are about, and what your business purpose is.

If you are a beginner, getting started can seem overwhelming but don't panic, there are lots of people who were just like you at one time. Your blog space is where you can create and curate content that your particular  audience is mainly interested in. Don't overcomplicate things just keep it simple when you are getting started. Clear, crisp, lean content with a couple of images and lots of white space.  There will be plenty of time to get complicated as you gain momentum. You can do this, you really can. If you want to surround yourself with positive encouraging people to help motivate and inspire you on your journey, follow the links below.

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More of this!

horizonachievementAs you come into the beginning of a space in time, a milestone marker on your journey, it's common to only set goals for the future. Talking and thinking about the things you need to change. Focusing your vision and intention on the future state so it can pull you forward. There is nothing wrong with this, and in fact I often recommend you do this on a daily basis. But during this time you can also take a moment to look behind you, rather than only focusing on things you want (future goals). Your wins from the past are just as important for your future as they show you clues on how to achieve your ultimate long term goals. Celebrate what you have achieved and add the actions you took to realize them to your future plans.

It's a simple shift of the mind to focus on what you did “right” rather than all of the failures or shortfalls. Heck, you will never be perfect and you will never be always right so expect to fall down and scrape your knees and expect to be wrong a time or two. It happens to everyone and it makes us all stronger.

I don't know if you ever watch TV or if you are a fan of reality shows. There are a couple that I find very intriguing and inspiring so I watch them from time to time. There is/was one show that had partners running around the world playing a time sensitive game. They had to follow clues and figure things out as they were racing forward (if you have been in business for more than 5 minutes you know what that is like).  There was no time to spend dwelling and contemplating as they had a great deal of ground to cover and they were racing against time. There are many lessons to learn from this game, but one of the key observations and morals of every contestant couples story, from the race winners to the first fall outs, is that they all had errors but they recovered. Even if those errors caused their elimination, they did not linger long on those. Just enough time to understand and move forward.

disintegration-1819860_1920They also learned very quickly what worked well. Each day, as they started the next leg of the journey, they focused on what worked and what each person's strength was.  The winning attitude they developed was to do more of what worked and try to keep the screw ups to a minimum.

So as you plan and adjust your sails for building your sustainable business, don't forget to look back and say “Yes! More of _____ !” Keep the positive and do more of that in the next leg of your journey. Sure, you can also try to keep the screw ups to a minimum.

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To Be a Guru, You Need Guru Status

landscape-821573_1920To be a guru you need to have guru status, but how do you get that if you are just starting out? Turns out there are steps you can take to move yourself up in social standing to hit the guru level. One of the best parts of carving your own slice of the dream and building your own business is that you are in control and you can decide where you want to go. If you want to be the leader, then all you need to do is start behaving like it.

Sounds simple, but there really is work involved and you need to commit to it and do the work. You can reach the highest height but you do need to take the steps to get there.

Here are some simple steps that will help you get started if you want to lead and dominate an industry.

You need to have an opinion: You need to have your own vision and opinion on topics that matter to people you want to serve. Do the research and the reading for yourself. Listen to opposition and cultivate your own assessment and analysis. One of the worst things you can do is take someone else's opinion and not add value. It's like posting auto quotes.

You need to be unique: It's okay to agree with others and you may share similar ideas and values, but you are a unique person with your own perspective. This is what others need to learn from you. It is the one thing that you are the only one in the universe who can deliver it. One of the saddest things I see and hear is when others “borrow” someone else's story and try to pass it off as their own. This is a sign that they are not confident and not ready to lead.

You need to be seen:  OK, don't panic. I'm not saying you have to start doing videos or live video postings. Video is not for everyone. Although I will say you need to have your picture out there so they can at least see the authentic you. We all like pictures even though many of us don't like having ours taken. So what I mean by being seen is engaging with your followers and people in your target market space.  It's one thing to post, but the step you want to remember to do is comment and engage with others. It is about helping others so the most important step is reaching out and encouraging and commenting on others posts.

You need to be heard: Sure videos, webinars, and podcasts are great ways to be heard but don't forget all of the other channels you can use to be heard. Blog posts and social media posts are also great ways to get your value content out there in front of your audience.Authoring a book and getting it published is another way to get your message out there and have it heard by the masses.

30850191134_7976e7064a_hYou need to help others: Every great leader shares what they have learned. They pass it forward and add their unique perspective to make the lessons richer. To share what you know that might help others to reach a higher goal means you are adding value. If you want to hit guru status than you need to be adding great value for others. People who are in “guru” action are also spending a great deal of their time encouraging others.  They know that to be elevated you must elevate others first.

You can start these steps no matter where you are on your journey to becoming a guru. Even if you are just starting out. It takes time and effort, but there is nothing stopping you from getting to the top!

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