Create a Branded Blog
The most successful and influential bloggers out there learned one important thing; Don't just write, create and when you create, create your unique message for your audience! They learned the importance of the Branded Blog post and how to just be themselves.
What does it mean to have a Branded Blog?
It is a fact, you cannot speak to everyone and create rich content for everyone. A common mistake a lot of beginning bloggers make is in trying to be generic and appeal to a very broad audience. They are so eager to get a universal message out there to catch any eye they can, they spend a great deal of time and effort on writing flat generic posts. Most professional business analysts are pointing to the growing demand for niche business. The ones in demand are the ones that “get their customers” and there is no better way to do that then to really stay on point with your brand. Know what your target audience wants and needs even before they do and there is no question they will follow you. If you want to create a blog and make money on line you will need to speak to a niche and brand your blog to your personal style.
What's the best blogging platform?
There are many to choose from. When I started out, I used Blogger since it came free with Google. It worked okay but it did not allow for creative flexibility and I soon had the need to really brand the blog to match my entire website. It was an okay way to get started but not where I needed to be for the long haul. At least it allowed me to start getting content up!
WordPress blogs tend to be the most popular and you can find a lot of versatility in design Templates (I use Divi from Elegant Themes ) so that you can customize your site to look the way you want. By use of Posts, Pages, and Projects, you can actually make a very robust overall website. The sky really is the limit since you can take control and make it as complex or as simple as you like. You will want to have the consistency that a branded blog can give you. From matching the message of the blog to the theme of who you are, what you stand for and what your business is about.
You can create a branded blog that will give you the professional edge over everyone else. Start your own website with content look and feel that matches and don't forget to use images and colors that tie it all together in one over arching theme.
You can do this, you really can. If you want to surround yourself with positive encouraging people to help motivate and inspire you on your journey, follow the links below.